![]() Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Whether in terms of the film’s actual storyline, the technical demands and communication requirements that go with making a movie like this in multiple locations, or the unique way in which consumers will be able to share in the filmmaking experience, the partnership with Asger and "Move On" is a natural fit.” Hans-Christian Schwingen Participating DT markets include Albania, Austria, Bulgaria, Croatia, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands and Slovakia.Ībout Deutsche Telekom Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 129 million mobile customers, 34 million fixed-network lines and approximately 17 million broadband lines (as of December 31, 2011). As one of Europe’s biggest providers of mobile internet products and services, keeping people connected is something we know a lot about. ![]() ""Move On" is ultimately a story about life on the road, and one man’s mission to stay one step ahead of the rest of the world whilst he’s on the move. DT’s mobile internet products and services will also play a key role in the actual production of "Move On", keeping Leth and his team connected with consumers across Europe, and the information and resources he needs, as the production moves through 8 countries in just 30 days. ![]() "I am hugely excited about the prospect of being able to involve so many people in this creative journey, by working together with thousands of people from across Europe I think that we will be able to create something really unique and engaging, I really see this as part of the next chapter in the way in which films are created." Asger Leth Whilst traditional brand involvement in film has centered around sponsorship and product placement, "Move On" will see DT and Leth working together to push the boundaries of what is possible in terms of consumer collaboration, as audiences are given the chance to influence what happens around Mikkelsen’s character as he attempts to carry out his mission. Building on DT’s mobile internet capabilities and expertise, along with the products and services used by millions of people on the go everyday, consumers across Europe will be able to play the role of virtual casting agents, location scouts and art directors supporting Leth and his team as they undertake this unique creative journey. Film fans can find out more about these challenges, and join in DT and Leth’s creative journey by logging on to The script has been carefully formulated to embrace participation from consumers by award winning screenwriter Matt Greenhalgh and is the story of one man’s journey across Europe, and his mission, to deliver a mysterious silver suitcase and keep it safe from harm at all costs. Leth and DT will be developing a distinct set of challenges for each market ensuring audiences from all 11 participating markets across Europe have the chance to get involved. From pre-production through to the film’s completion, audiences will have the opportunity to influence elements of the film including location, character’s names or the music they listen to, along with a chance to play an actual role in the film itself. This is the first time a road movie will integrate consumer participation into the creative process of filmmaking at this scale. Audiences will have the opportunity to become part of the "Move On" creative team and get involved in every aspect of the production from casting through to locations or choosing props.Aliens and Clash of the Titans to play the lead Mads Mikkelsen, star of Casino Royale, The Three Musketeers, Monsters vs.Award winning Director Asger Leth and Deutsche Telekom (DT) come together to bring to life the brand promise 'Life is for sharing'.
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